Rolex as a symbol of national and cross-cultural identity in Uganda


African Humanities Program Postdoctoral Fellowships


Journalism and Communication


While the crested crane is well documented as an official symbol of Uganda, not many studies describing food as a potential national symbol have been found. Available studies have looked at what different ethnicities eat, but not the commonest food sold on streets of Ugandan towns. This study explores how the Rolex, made from wheat roll, eggs and cabbage, reveals notions of power and identity in Uganda. Using narratives and photographs, it will argue for the shifting notions of power and identity as they are vested in the concept of the nation and the dialogue of agency and, ultimately, interrogate how notions of power and identity relate, challenge and subvert the idea of the face and culture of the nation. In essence, the study will focus on Rolex as a way of interrogating or being subjected to interrogation as far as the notions of power, identity, and cultural communication interact.