Eric Garcia McKinley F'16

Eric Garcia McKinley
Senior Research Analyst
American Public Media
last updated: 2/24/2020

Mellon/ACLS Public Fellows 2016
Senior Research Analyst
American Public Media
Appointed as Senior Research Analyst, Engagement and Inclusion, American Public Media Group
PhD, History, University of Illinois at Urbana-Champaign

American Public Media (APM) is the largest station‐based public radio organization in the United States, combining multi‐regional station operations, national content creation, and distribution in one organization. With a portfolio that includes A Prairie Home Companion®, BBC World Service, Marketplace®, and the leading classical music programming in the nation, APM is one of the largest producers of public radio programming in the world. More than 900 stations carry American Public Media’s 20‐plus national programs. Its multi‐regional station operations include 52 public radio stations and 43 translators in the Upper Midwest and California. The Senior Research Analyst works with the Director of Network Journalism & Inclusion and the newsroom to create and execute measurement strategies for diversifying voices in our news and programming. This work includes growing, diversifying, and utilizing the Public Insight Network (PIN), a network of people who have agreed to share their insights and expertise with news organizations around the country. Through employee interviews and content data analysis, the Senior Research Analyst will determine an approach to measure and track the racial, gender, age, and political persuasion of news sources throughout both broadcast and digital MPR News content. S/he is responsible for generating a source demographic baseline, conducting follow‐up measurement, writing formal reports, training employees to use the mechanism, and working with other departments in APM to communicate this information internally and externally.