Madison Van Oort F'20

Madison  Van Oort
Audience Development Project Manager
Twin Cities PBS

Mellon/ACLS Public Fellows 2020
Twin Cities PBS
Appointed as Audience Development Project Manager, Twin Cities Public Television
PhD, Sociology, University of Minnesota-Twin Cities

Founded in 1957, Twin Cities PBS (TPT) is one of the most innovative public media organizations in the country. Driven by the mission to enrich lives and strengthen our community through the power of media, TPT is a prolific producer of original local and national content for broadcast and online media. TPT operates five broadcast channels and four online platforms that reach more than 2.3 million people every month, plus millions more through original documentaries and series for national broadcast and online audiences. In recent years, TPT has expanded its multiplatform content production, especially in the areas of arts, history and public affairs, and has significantly grown its efforts to activate that content through in-person community engagement. As a central member of TPT’s Marketing and Communications Department, the Audience Development Project Manager will help TPT develop and deepen relationships with key audiences in our community. The work of this new position will be centered around three key broad objectives: growing our audiences, learning about our audiences, and engaging with our audiences. The focal point of the work is TPT’s content - both local and national - in the areas of arts, culture, history and public affairs. Throughout the fellowship, the Audience Development Project Manager will have a leadership role in a variety of projects, coordinating work across multiple departments and functions.