Kara Wentworth F'17
Public Fellows 2017
University of California, San Diego
Appointed as Strategic Impact Analyst, Twin Cities PBS
Founded in 1957, Twin Cities PBS (TPT) is one of the most innovative public media organizations in the country. TPT’s mission is to enrich lives and strengthen our community through the power of media. TPT partners with dozens of nonprofit and public sector organizations every year to produce media that raises awareness about issues facing the state; leads the industry in using media to drive gender-equitable STEM teaching and learning; produces acclaimed national documentaries (Hoop Dreams; The Forgetting: A Portrait of Alzheimer’s); and is the national leader in using public media to help Americans navigate aging. The Strategic Impact Analyst will help TPT better tell the story of its work to the public. Specifically, this person will play a critical role in the execution of the new strategic plan by helping TPT better understand how the public engages with and uses our broadcast and online content, and proposing new ways to increase its effectiveness. To do this, s/he will review the literature on impact analysis, develop research methodologies, create appropriate assessment tools, gather data, analyze results, and propose recommendations that will directly affect TPT’s decision-making regarding content across multiple platforms, and the way this content is delivered to the public. S/he will also work at developing specific strategies to grow audiences, engagement, and impact across platforms. The ultimate goals for the impact analyst are that s/he will help build an organizational culture of basing our work on reasoned analysis, and using thoughtful, effective measurement practices.